Brian Hemsworth, VMB Co-Founder & Editor


Brian began his dirt riding back in the 1960s on a Schwinn Stingray. In time he rode Honda Mini-Trails, raced Suzuki motocross bikes, and grew to love the dirt. College, jobs, and life got in the way of dirt riding, but in the early 1980s, he was an early adopter of the new “mountain bikes.” Riding a wonderful Cunningham-designed Redline Conquest, and Mountain Sport as long as semi truck, Brian reignited his love of dirt riding, this time under pedal power. Brian rode the Southern California trails long since closed to motorcycles and began attending and occasionally racing So Cal races. In the mid-80s, after becoming a TV commercial producer, he bugged out and became the co-founder and editor of Mountain Biking Magazine. He spent most of the next 10 years traveling the globe, riding, writing, shooting, and living the mountain bike life. He left consumer journalism in the mid-90s, becoming a marketing director at several different magazines and companies. Brian has written hundreds of articles for magazines around the world, and has created some of the industry’s most memorable advertising for companies like KHS, Ritchey, Schwinn, Klein, Onza, Pro-Flex, OGK, Fila, Allsop, Genuine Innovations, Colnago, Continental, and many many others. He was the guy behind product names like “Ritchey Logic”, Onza “Bar Ends”, KHS “Dominatrax”, and many others. In 2000, he joined his wife Jerri at their marketing firm Newman Grace Inc. and has been there ever since. In addition to his marketing consulting practice, he’s a member of the adjunct faculty of Pepperdine University in Malibu, California. Today he still rides the local trails, still occasionally with his trusted hardtails, but more frequently with full suspension rides.

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